Monthly Archives: March 2010

Tattoos that move

Summer time means showing off not only your itsy bitsy bikini, but also flaunting your tattoo. But it’s not about the size anymore, but the movement. Developed by Thinkanapp.com, these augmented reality tattoo is an unusual application where a barcode marker is tattooed onto someone’s arm,which when viewed  through a camera transforms into a three dimensional animation .  Above is an example of an augmented reality tattoo of a flying dragon.

commentary:

This is something to watch out for in the future.  But it is also something to be careful of in the future.

“He causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name.” Revelation 13:16-17

In Revelations, it talks about the mark of the beast where no one will be able to do any transaction without this mark.  People are probably thinking of Radio Frequency Identification, or RFID, because this technology makes life efficient especially when you have to be admitted to the hospital or when you go to the groceries.  How? An RFID chip is inserted inside your body so that they would easily know your health history.  You are also your own walking credit card.

RFID is the system. For it to be implemented, is another story.  Having an RFID chip implanted in your body will someday be considered  a “caveman” method because of surgery.  So if this bar code translucent tattoo merges with an RFID, it becomes convenient for everyone to have it – this is actually being studied already.

The bar code tattoo is still at its infancy, and it can be made into something more.  This invention is so awesome yet it’s also terrifying which we should be vigilant for in the future.

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Will this be the future of magazines?

There is no stopping the event of technology, and the publishing industry admittedly says that they are losing more print advertisers. With the launching of Ipad this April, could this type of visuals save the publishing industry? Viv magazine lets us take a peak in the future of publishing.

Analysis: Impressive!  the video captures look like scenes from the movie Sin City.  However, i feel that this is a novelty.  It somehow defeats the purpose of encouraging people to read because the graphics, ironically, have become a distraction.

Based from research, internet readers have short attention span and always wants everything fast, therefore, watching the clip first is somehow taking time to get to the point of reading. I would rather watch it than read. However, this would apply in fashion spreads though, as women likes to watch models move, stop, and read the details of the dress.  But for articles movie-type innovation,…. debatable.

Click at CME

Click it at CME!

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Aspillera graduated from De La Salle University with a degree in Communication Arts Major in Photography. He has been shooting professionally for almost a decade! His works are seen in Manila’s top glossies and publications here and abroad: MEGA, Chalk, Philippine Tatler, Metro Weddings, Asian Dragon among many others. check more of his portfolio here


Let’s learn from the expert, then earn from our passion! And enjoy CME’s swimming facilities as well.


Dates: April 6 and 20, 2010
Where: Club Manila East, Taytay, Rizal
Time: 7:30 am till 3:30 pm

Fee: Php. 1,500

go to www.diarito.com for more details

Who did you add in your Facebook?

Popular social media networks such as Facebook, Youtube, Twitter now play a big role in persuading the eleclorate. There is a big impact in the advent of these social networks to the political landscape in the Philippines.
In a research made by Dr. Paul Haridakis, a professor of Communication Studies at Kent State University says that in the last US elections, aside from traditional media, many people are going to the Internet and using social networking sites to acquire information on the candidates they support. Science Daily reports that the information coming from these social networks may be the information they find most credible and persuasive.

Analysis: The internet plays a big role in choosing candidates.  Some people would go out of their way to research each ones platform, most, however, depend on others ‘links’ sent to them via Facebook , twitter, or other social network.  But then again, only a small margin of Filipinos have access to the internet.  Most still depend on television- still the current influential tool to get free news.

The success of Manny Villar’s ad is because it targets the majority of Filipinos who are poor.  He shows that there is hope for them  to have a better life like him and his humble past. His approach is “messianic” – that he will be able to bring them out of poverty especially with his campaign jingles – heck, even my 10-month old son loves listening to the song “Di bawal mangarap”   repeatedly.

But just like my son, most of the Filipinos stop at the advertisements alone.  They forget to dig deeper, or even ask themselves: Will he really get us out of poverty or is it just a ploy to make him president? When he becomes president is there a possibility that he will lead the way to Charter Change?

My son is just 10-months-old, but then he knows Manny.  He loves Manny!  A big applause to his campaign people, but that does not mean I will vote for him.

Noynoy Aquino lacks the strength in his campaigns.   Perhaps they did not hire the qualified people to handle it – maybe they really do lack the funds [unlike Villar] or maybe Kris Aquino thinks she will be able to influence the masses by being cute, smart and funny. Apparently, it’s back firing on her – you cannot underestimate the mind of Filipinos anymore.  But speaking about Noynoy’s campaign, I don’t believe it’s all about the lack of funds though, I believe  they lack the creativity.

In comparison to Barack Obama’s campaign in the last US election, Time magazine reported that his campaign started from his own backyard with very little funding.  Not many heard about him before.  It’s not like he’s the first African-American to run for president – Rev. Jesse Jackson was a candidate for  the Democratic presidential nomination in 1984 and 1988 but didn’t win. What Obama had, aside from the fire within, were the right strategies and  the right campaign people.

Alas, Noynoy should really listen to  all the best strategists who are already handing him the right way to do it, just so, the country can remain status quo.

Gibo Teodoro, the Galing at Talino, but the presidentiable who fails to inspire the masses.  I respect Gibo – his educational background, no doubt he deserves that slogan.  But even if he has everybody’s respect, he cannot get everybody’s vote.  He fails to reach out to the masses.  Erap Estrada is even higher than him in the surveys. So where did he fail?

Teodoro fails to inspire the masses because it’s all about HIS galing and talino,   HIM piloting that plane! There was even a “Mr. Gibo Pagent” ! And because of this, his campaign is coming across as narcissistic and mayabang.  If he wants to get the masses, he should leave the “context of self” and move to the next level of  “YOU and I can help save this country TOGETHER.”

But is there still time to take another campaign route for these men?

So which presidentiable did you add in your Facebook?

Facebook chooses to outsource in India

Popular social networking site, Facebook has chosen to outsource its business to India.  According to Reuters, they have joined the  long list of international firms of outsourcing skilled workforce outside the US that provides support services at relatively cheap wages. The company plans to initially recruit a small team in India, and anticipates further growth as the office expands.

commentary:  Facebook is really more technical that’s why they chose India than Philippines, who offers more on better customer service.  If many large US companies are outsourcing abroad, then more Americans are becoming jobless.  What happens to them then? In this digital age, there is no stopping the development of technology.  Should a mid-earning American consider moving to a third world country then to live and work in order for them to survive? Or should they just lower their standards there so that these companies don’t have to  move abroad?  This is a dilemma.

Honda recalls more than 400,000 cars in the US

After Toyota, it’s Honda’s turn to recall its vehicles in the US.  The recall covers about 344,000 Odyssey minivans and 68,000 Element SUVs for the 2007 and 2008 model years.  According to Reuters, the recalling of  about 412,000 cars in the US  is Honda’s way of addressing the risk that brake pedals of these vehicles may feel soft and slip closer to the floor over time.

commentary:  I wonder why they only recall in the US?  Don’t they have these cars  in other countries too?

Since each country gets  the cars in the nearest manufacturing place in the city or continent, these vehicles are differently built.  Therefore, recalling these cars in the  US only may  mean that they have bad manufacturers, or they have weak quality control.

Or maybe because US has the habit of suing that’s why these car companies recall it fastest there.  Or should I say, recall ONLY there.

Le Whif that coffee

Want to have that caffeine fix without the cup? Well, try Le Whif . It’s a caffeine product in a stick, which is about the size of a lipstick tube, to be placed in between the lips for inhaling.

According to Huffington Post, it is made through particle engineering, which reduces coffee particles so that they’re small enough to be airborne, but too large to enter the lungs.

And whiffing it takes in about 100 milligrams of caffeine ( equivalent to a small cup of espresso) without the calories.

*commentary:  We all know caffeine is addictive.  And Le Whif’s product sounds like cafe au  late with the context of  ‘co-ffee-caine-joint -form’.

Interesting. However, the target market would be dieters who are allergic to calories or workoholics who don’t have time to have cup.  It’s more of looking for that fix in a second.  Will Starbucks follow?  Debatable.  People would try it out of curiosity.  For now, I don’t think this is sustainable because it can only cater to a small margin of caffeine addicts.  Besides, majority of the people still prefer to enjoy that taste than a really quick fix.