Le Whif that coffee

Want to have that caffeine fix without the cup? Well, try Le Whif . It’s a caffeine product in a stick, which is about the size of a lipstick tube, to be placed in between the lips for inhaling.

According to Huffington Post, it is made through particle engineering, which reduces coffee particles so that they’re small enough to be airborne, but too large to enter the lungs.

And whiffing it takes in about 100 milligrams of caffeine ( equivalent to a small cup of espresso) without the calories.

*commentary:  We all know caffeine is addictive.  And Le Whif’s product sounds like cafe au  late with the context of  ‘co-ffee-caine-joint -form’.

Interesting. However, the target market would be dieters who are allergic to calories or workoholics who don’t have time to have cup.  It’s more of looking for that fix in a second.  Will Starbucks follow?  Debatable.  People would try it out of curiosity.  For now, I don’t think this is sustainable because it can only cater to a small margin of caffeine addicts.  Besides, majority of the people still prefer to enjoy that taste than a really quick fix.


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