While packing away my son’s toys, I realized that for the past four years we have accumulated an estimated Php. 50,000 worth of toys (including baby toys and the ones worth 500 below).
Yes, a whopping Php. 50,000!!!
What i am trying to drive here is the business on consumerism. These toys may bring “joy,” but new/better toys will be marketed in the next months, especially nearing the holidays.
When we were kids, there were no Toy Kingdom or Toys are Us that time. Babyland, COD, or SM were a long excursion away. Toys or games were simple then: jackstones, palayok for a kitchen set, or tanzan to make mudcakes made us happy. Thus, we are what we are today.
In applying uses and gratification theory in this situation, the media is used to supply the kid’s specific need to feel happiness. But what are the repercussions on buying endless new toys? Are we teaching our children to be materialistic? Are we teaching them discontent? Are we filling the void of being an absentee parent? Or are we, parents, keeping up with the Joneses?
With all the available technology, toys, games, the parents’ direction is a big influence that stirs the kids future.
So be careful parents on granting a child’s desire on toys. The bible warns:
“And all that my eyes desired I did not refuse them. I did not withhold my heart from any pleasure, for my heart was pleased because of all my labor and this was my reward for all my labor. Thus I considered all my activities which my
hands had done and the labor which I had exerted, and behold all was vanity and striving after wind and there was no profit under the sun.” – Ecclesiastes 2:10-11